Graphic design is a creative approach performed by a designer or a group of designers in order to communicate a specific message to the target audience. The term “graphic design” refers to a number of technical and professional disciplines that focus on visual communication and its presentation.

 

Introduction to Graphic Design:

The first person who coined the term “graphic design” was the designer William Addison Dwiggins in 1922, who defined the term “graphic designer” as the person who combines and coordinates elements: words, images, colors... .... on one page in a way that attracts attention.

 is derived Graphic design from the word “graph”, which means “graph”, while the word “graphic” means “drawing, drawing, printing”. Means “written, copied, or drawn line”.

The term “computer graphics” or “computer graphics” refers to images that are produced using a computer, including illustrations and animations, and the same expression is used to refer to the process of drawing, coloring, shading and manipulating images through a computer. .

 

Design is a sequential and sequential process: the

design begins with creating general information and ends with specific details. For example, the designer may start by drawing a circle and end with a sun, a plate, a moon, etc., and the word graphic means a colored drawing. Graphic programs are programs Drawing and design through the computer.

In order to start designing a visual product (printed ad), you must know the product you are advertising in terms of the nature of this product and in terms of the nature of the recipient. And the pictures, taking into account that its elements are attractive and simple and express the personality of the product and the advertiser.

In the case of street advertisements and shop signs, the recipient's condition must be taken into account, which is movement. The recipient on the street needs a clear and expressive advertisement.

 

Design elements:

Lines, Figures, Points, Colours.

 

Design foundations:

1. Harmony: harmony between design elements and compatibility between them and their colors and sizes.

2. Gradient: The gradient in color, size, and color tone.

3. Repetition: The repetition of colors and shapes emphasizes and highlights the design, and sometimes the idea of ​​the design revolves within the framework of this point.

4. Contrast and contrast: one of the most important foundations of design, especially in advertisements, because it highlights the advertising product and makes it attractive.